The site was large, clunky, and not scalable — it was layer upon layer of work.
Every update felt like a hack. The CMS didn't cooperate, new content required workarounds, and design consistency was lost. Content was scattered, SEO was lacking, and the team had no clear system for building things. We stripped it all down. From content structure to component setup. No unnecessary plugins or detours — just a CMS that works, a design system that functions, and a back-end the team can drive forward. Less friction, more control.
No detours, no dependencies — just a system that works.
The BOI team wanted a scalable digital foundation managed by their own team. We put in a lot of extra work behind the scenes to simplify something quite complex — so they could just get started with it. Now they can build without frustration or interference — as it should be.
Next projects.
(2016-25©)
